For my shoot to represent young at heart, noble, agile, people, I was inspired by the four seasons. The seasons are extremely diverse which I feel accurately represents the YNAP group and it’s values. Capturing different feelings throughout the year, the seasons are constantly changing and we all have to adapt to these changes. During the Summer many of us travel and take part in fun activities, keeping us young at heart. Winter consists of a lot of time spent with our loved ones which makes us noble. Spring is the beginning of new life - and maybe where we feel a new lease of life. Animals also bring their young into the world, and nature blooms, making us, alongside many other species, agile and adaptable. Diversity as a whole inspired the “people” value for me, with this reflected throughout Fall, as this is the connection between Summer and Winter and is a mixture of both seasons, which in my eyes makes it more diverse than we first realise.
​Young-at-Heart: Summer - Venice Beach Boardwalk
Inspired by: To be young at heart is to be a free spirit and to live life to the fullest. No matter your age or background, being young at heart is something which we should all embrace. Summer inspired my vision for this value as I feel that it’s the time when we express ourselves the most and the time when we’re most likely to step outside of our comfort zones.
Image: This would be shot on Venice Beach Boardwalk, and as the location is rich in diversity and has many street performers, there would be included in the image. The image should be of a wide variety of people, from street performers in costumes, to elderly couples, to the younger generation. Some of the participants would be doing activities and acting “silly”. The image should capture the feeling of youth in all ages.

Noble: Winter - Balcony of the Perlan Building, Reykjavik
Inspired by: Having nobility is a beautiful quality which would be reflected by the view of Reykjavik and Mount Esja. Immediate connotations of noble are royalty and regal people, but in reality, anybody can be noble and possess these qualities. Mount Esja is a grand summit overlooking the city, this inspired my vision as it is almost like a protector of the city, alongside being an icon and a figurehead of the area.
Image: The image should be shot on the balcony of the Perlan Building which boasts fantastic views. Included in the image should be a couple, one of the pair dressed in regal attire (to reflect the common connotation) and the other dressed in regular, seasonal Winter clothing. This would reflect that anyone can be noble and possess the qualities required to lead by example

Agile: Spring - Parc Guell, Barcelona
Inspired by: New starts, and a new lease of life. Having the ability to be flexible and aim for the stars. Nature inspired my view for this value, as it is the most agile of seasons, reflecting change and growth. I was also inspired by the architect Antoni Gaudi, as his work is distinctive and individual, and mainly influenced by nature. He also came from humble backgrounds and went on to become one of the most celebrated architects in history.
Image: To be shot in front of the columns at Parc Guell. The park was designed by Gaudi and reflects nature perfectly. It has a mesmerising mixture of sculpture, architecture and nature. The image would feature several people dressed in various, recognisable work uniforms. This would show that being agile is a key factor in all of our lives. It would also be great to include animals (of course, if practical) around the foliage in the image, to truly capture the essence of spring.
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People: Fall - The pond at Hallett Nature Sanctuary, Central Park, NYC
Inspired by: The change in the weather, the difference between Summer and Winter. The part in the middle. Fall is diverse and a time of the year where we have to get ready to adapt to the new season. Fall is a beautiful and colourful time of the year which is a great representation of the diversity of mankind.
Image: This should be shot in front of the pond, with the buildings of NYC in the background. It should include several people, going about their daily lives - some relaxing on a bench, some hurrying to work. The relaxed people should be wearing Summer ensembles, and the rushed people wearing Winter clothing. This would represent the fact that we are all different and adapt in different ways at different times.
Joel Robison is a 31 year old Canadian photographer, currently living in the UK. He has a particular interest in story telling and self expression through his photography, which I feel is a great asset to have in order to shoot my ideas for the YNAP values campaign. Joel is a very diverse photographer, with a wide portfolio of work. Ranging from nature shoots, to abstract art, Joel has fantastic potential and definitely the right skills and vision to help bring YNAP's values to life.

http://www.joelrobison.com

https://www.instagram.com/joelrobison/